11/21/2023 0 Comments Little singham wikipediaOne of its flagship properties, Little Singham V/s Black Shadow was pronounced as number one show of 2021 demonstrating the popularity of the franchise. Shedding light on the kids genre, the event highlighted how Discovery Kids has successfully diversified their offerings and built a roster of engaging content for the little ones. The overwhelming response thus encourages Discovery to take a leap ahead in its vision for 2022 by bringing 5X hours of original content – the highest number of originals ever produced in the infotainment category across genres and formats. Adding further value and credibility, Eurosport also witnessed an impressive growth in viewership from Q1 within two years of its launch. 2021 proved to be a year of new milestones for Discovery Network, with the brand garnering 182 per cent higher reach than the English News Genre and 112 per cent higher than that of leading English GEC and English Movie Channels combined in terms of the weekly data. Pushing the envelope further in creating inspiring content, the network successfully emerged amongst the top four in terms of growth. Over the previous year, Discovery India network has cemented its position as a leader, commanding close to 50 per cent category share in the infotainment category with nine out of top 10 shows of 2021 belonging to Discovery Channel. Joined by over 1000 people across sectors like FMCG, pharma, automobile, advertising, media, lifestyle, tech and more, the event also had actor Vidyut Jammwal and author Amish Tripathi interact with Megha Tata about their passions and interests. South Asia MD Megha Tata, South Asia head of distribution and Eurosport Network Ruchir Jain, South Asia head of advertising sales Shaun Nanjappa, the grand event saw Discovery reinstate its brand promise of bringing the most diverse content covering lifestyle, kids and sports genres, spanning across its linear brands like Discovery Channel, Discovery Kids, TLC and Eurosport. Discovery, Inc in India virtually showcased its annual Upfront presentation to advertisers and marketers, outlining its content strategy and an exciting programming line-up for 2022. In the presence of Discovery Inc.
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